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How In-House Counsel Can Prepare for a Social Media Crisis

Lawyers are a company’s liability watchdogs. So they’re often the first ones to spot issues that could harm the company’s reputation. But once they’ve spotted an issue, how prepared are they to handle it? To answer that question, we had to go to the source. In conjunction with KRC Research, Weber Shandwick conducted a survey […]

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Can a Competitor’s Crisis Hurt You Too?

Whether it’s a rain cloud over your brand from the beginning or runoff from a competitor issue, negative online chatter can be both impactful and lasting.

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Seattle Street Shutdowns through a Crisis Lens

The streets surrounding Weber Shandwick Seattle were closed last week as the city welcomed Chinese President Xi Jinping. It forced a lot of us to anticipate what the traffic issues would be and make plans to accommodate those challenges – e.g., work from home, take an indirect route, or walk from a different bus stop. […]

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Taking Command: Effective Crisis Communications with Dr. Joseph Trahan

In a special session presented by the Puget Sound Chapter of the Public Relations Society of America, Dr. Joseph Trahan (@doctrahanmedia) visited Seattle for a half-day session on issues management. Drawing on his extensive experience in public relations, media training and government, Dr. Trahan walked us through his tried-and-true method for crisis communications preparation and […]

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Regaining Control of Your Narrative During a Crisis

Ragan Communication’s annual Employee Communications, PR, and Social Media Summit brings together top communicators and strategists from across North America to lead a dynamic and informative multi-day event. In this three-part series, our team analyzed the trends, milestones and issues that are influencing the rapidly changing landscape of corporate communications. To wrap up the series, Weber […]

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Civility in America: Millennials Take a Stand

How we interact with each other — online and offline, at work and at play, with friends and with strangers — is evolving. Perhaps it’s a shift in expectations around acceptable behavior, or the opportunity to hide behind a curtain of anonymity online, but civility nationwide is eroding. It’s a topic we’ve explored both in our State […]

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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 2

In the first part of our interview with Weber Shandwick Executive Vice President David Krejci, we talked through crises that originate on social media. But as you probably already know, crises can begin offline and then move to social media, inviting a whole new audience to participate. In this portion of our interview, David offers […]

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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 1

Whether it happens suddenly or gradually, any PR crisis can be a trying time for your organization. But when you add the always-on, anonymous nature of social media, it can quickly morph into a rapid-fire war on your brand.   For the first in our two-part interview with Weber Shandwick Executive Vice President David Krejci, […]

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Weber Shandwick Wins Platinum and Gold MarCom Awards

Industry recognition for the work we do is always a great honor, and this year we’re pleased to accept multiple platinum and gold MarCom awards. The MarCom Awards honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals internationally for print and web-based media and strategic communications. This year’s competition […]

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