People in today’s homes often share four walls, but little else. Even the one thing designed to bring us together socially – music – is usually trapped in our smartphones and earbuds.
Amidst the sun-soaked passion that was dished up regularly at the 2015 Cannes Lions Festival of Creativity, it is healthy as marketers to remind ourselves of one important fact: Most marketing is still what we skip over, tune out and find mildly annoying as we hurry onto other things. But there were two insights shared at […]
I’ll admit that I love to hate CES as much as everyone else. The lines for everything from check-in to taxicabs are too long, the working hours are even longer and God forbid for PR people – the news doesn’t always match the hype. But despite the challenges, and the increasing ability for more people to watch […]
Having just wrapped up a very enjoyable three days at Mobile World Congress in Barcelona, it is a good time to reflect on what can make this show a success for marketers and companies. Collide Industries to Create Big News. One of the big themes of the show is simply that mobile technology can and […]
Weber Shandwick Seattle’s Brooke Shepard reports on lessons learned about connected consumers from Mobile World Congress.