Data Breaches: 3 Steps to Take Today

Data breaches may not be rare, but they’re still among the most serious reputational threats facing companies today. Advance preparation and disciplined execution are critical to a successful response.

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The Female CEO Reputation Premium: Differences and Similarities

Earlier this week, Weber Shandwick released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era (March 2015). This survey of more than 1,700 senior executives worldwide found several illuminating insights: Reputation is a Gender-Equalizer: Corporate and CEO reputations are largely gender-blind when it comes […]

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Does Your Company Have the CEO Reputation Advantage?

The imperative to “engage” has taken over how we think about brands. What does that mean for CEOs? The answer is in The CEO Reputation Premium: Gaining Advantage in the Engagement Era, a research report by Weber Shandwick. The report is full of insights and in-depth information, and in this post we’re going to take […]

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The CEO Reputation Premium: A New Era of Engagement

The past several years have been challenging for big business and its leaders: CEOs. Research has found that respect for corporate leaders and large multinationals has declined. Between the global financial crisis, spread of worldwide protest movements such as Occupy, backlash against executive compensation, and even employee revolts, CEOs have faced numerous threats to their […]

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Engaging Cities: The Growing Relevance of Soft Power to City Reputations in Asia Pacific

The ties between Asia and Seattle are clear, with the recent Boao Forum just one example of how the two regions are partnering together. As a worldwide communications agency with 18 offices in Asia Pacific and many of our own clients conducting business in the region, we are keenly interested in trends that shape the […]

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Convergence Ahead: The Integration of Communications and Marketing

It is a complex time for communications and marketing professionals, marked by an explosion of influencers, a voracious demand for content, one-a-day crises, the consolidation of media outlets and rapidly expanding social media technologies. Although marketing departments have traditionally been responsible for the customer and communications departments responsible for other stakeholders such as media, government […]

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The Rising CCO V: Chief Communications Officers’ Perspectives on a Changing Media Environment

Without a doubt, the media environment has undergone a sea change over the course of just a few short years. How are the world’s top communications professionals managing in this new and still-evolving world? Weber Shandwick and Spencer Stuart decided to explore the issues in the fifth installment of The Rising CCO, an ongoing survey […]

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Celebrating National Foster Care Month with Treehouse

While youth in foster care need our support, commitment and advocacy year-round, National Foster Care Month provides us with a special opportunity to deepen our involvement. It also means we get a chance to spotlight one of our favorite Seattle nonprofits: Treehouse. For two years, we’ve had the privilege to provide our services to Treehouse […]

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Spotlight on Firebell: Our Social Media Crisis Simulator

“It can take 20 years to build a reputation and only five minutes to ruin it.” – Warren Buffett Driven by real-time social conversation, PR crises are costly to your reputation, profits and growth. The vulnerability today is not limited to obvious catastrophes such as a plant explosion or product recall; rather, social media makes […]

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