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Data Breaches: 3 Steps to Take Today

Data breaches may not be rare, but they’re still among the most serious reputational threats facing companies today. Advance preparation and disciplined execution are critical to a successful response.

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5 Tips to Transform Into a Brand Publisher

You’re right. Brands have been publishing content for years. But we’ve definitely hit a new phase. Healthy marketing budgets have returned, and brands have finally evolved beyond thinking that their interaction with customers has to be limited to social media, e-newsletters or customer service calls. They’ve realized that keyword analysis, competitive positioning and content insights […]

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5 Key Components You Need to Nail Your Content Strategy

We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]

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The Five Phases of Video Production

If you’re a brand, right now you’re either making or planning on making a video. Or you should be. It’s the contemporary currency for engagement. Even though everyone is making videos, most people don’t know the process behind making videos. The good news is: All videos — regardless of type, length or purpose — go through […]

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5 Strategies for Boosting Employee Activism

When employees speak publicly about the companies they work for, it carries a unique kind of weight. Whether it’s an offhand comment about the office carpet or an earnest perspective on the direction of the business, it has the authority of coming from an “insider.” Now, with the rise of digital and social media, employees […]

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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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Got Content, but No Distribution Strategy?

You’ve got your documented content strategy. You’ve got a creative, relevant, interesting and actionable piece of content for your target audience. You publish the piece and wait for the hits to start rolling in. But hours go by, then days, then weeks, and that killer piece of content is still drawing little, if any, reach […]

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How Paid Media Can Maximize Your Earned Media Hits

You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]

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Yesler Community Collaborative Selected as 2016 Impact Project Partner

Weber Shandwick is proud to announce we have chosen Yesler Community Collaborative as our 2016 Impact Project pro-bono partner.

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