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Data Dependent: Storytelling for Modern Media

It’s all too easy to sacrifice truth in pursuit of attention. It turns out that one of the handiest ways of giving your story credence — citing data — can also be extremely effective at catching eyes.

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Talk Nerdy to Me

If you’re familiar with slithy toves and borogoves, then that paragraph goes down nice and easy. But what if you’re not? And what if toves are a crucial part of running an efficient business or breaking through with some kind of innovation?

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Good Work, If You Can Give It

“You don’t have to have a million dollars to make an impact.”

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How In-House Counsel Can Prepare for a Social Media Crisis

Lawyers are a company’s liability watchdogs. So they’re often the first ones to spot issues that could harm the company’s reputation. But once they’ve spotted an issue, how prepared are they to handle it? To answer that question, we had to go to the source. In conjunction with KRC Research, Weber Shandwick conducted a survey […]

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Listen Up! Best Practices for Identifying Issues Online … Before They Blow Up

Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]

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Add Your Voice to the Conversation About Seattle’s Future

The Yesler Community Collaborative supports equitable and sustainable community development. We’re helping them communicate how Seattle can grow in a way that gives access to opportunity for everyone.

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Can a Competitor’s Crisis Hurt You Too?

Whether it’s a rain cloud over your brand from the beginning or runoff from a competitor issue, negative online chatter can be both impactful and lasting.

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So You’re Planning a PR Event: 5 Things to Know

Whether you’re planning a 30,000-person conference or a 50-person demo, keep the following five strategies in mind.

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5 Media Event Planning Tips You Can’t Live Without

Say you’re manning the press room on the first day of a huge client conference, and five executive briefings are about to begin. Several reporters have gathered around you with questions about the day’s announcements and requests for power cords. Your phone is ringing and the walkie-talkie just went off. Are you ready for this? […]

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