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How to Think Outside the Jargon Ecosystem Box

Advertising, marketing, public relations, content — whatever we call it, we’re in the business of communicating effectively to others. Yet those of us working in those industries are just as susceptible to using jargon and buzzwords as any other profession. Frankly, there are so many common marketing and advertising buzzwords and trite phrases they could […]

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Listen Up! Best Practices for Identifying Issues Online … Before They Blow Up

Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]

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