– TechCrunch (US)
People in today’s homes often share four walls, but little else. Even the one thing designed to bring us together socially – music – is usually trapped in our smartphones and earbuds.
– FastCompany (US)
So when Sonos added Apple Music as a streaming partner — which meant 14 million Apple Music subscribers could now play their tunes on Sonos’ hi-def wireless speakers — we saw an opportunity to shed light on something science has spent little time exploring:
Can music out loud change how we connect at home?
– Forbes (US)
In the groundbreaking study “Music Makes It Home,” we conducted a live beta test to measure people’s physical and social well-being with and without music. We deployed biometric trackers, motion-sensing cameras, Apple Watches with a custom-built app, and iBeacons in 30 homes around the globe. And we surveyed 30,000 people worldwide about their music and relationship habits.
– Good Housekeeping (UK)
All our results were verified with leading scientists, including Dr. Daniel J. Levitin, Ph.D., neuroscientist, musician and author.
In the end, we packed our findings — including 11,000 hours of video and 151 million individual data points — into a global newsroom that generated more than 500 original articles. A number of outlets sent journalists to participate in the experiment, including TIME magazine, VICE Sweden and UK Express.
– Joel Stein, TIME magazine
Better than the coverage, though, the campaign made the Sonos/Apple partnership a win for both sides. Activations of Apple Music on Sonos were 18 times greater than other streaming service launches. Apple couldn’t hide their excitement:
Thanks to an adventurous client, a bit of experimenting, and a persistent hunch that we’d really rather experience life together, millions of readers and customers learned that to to really make your house a home, you need to let the music out. Loud.