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3 Reasons Why Research Is Crucial to Effective Public Relations

It’s kind of the unsung hero of the PR skill set. The PR newbie quickly learns that everything about a story — telling it right, targeting it right, timing it right — has to be based on research.

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Sonos: Music Makes It Home

People in today’s homes often share four walls, but little else. Even the one thing designed to bring us together socially – music – is usually trapped in our smartphones and earbuds.

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So You’re Planning a PR Event: 5 Things to Know

Whether you’re planning a 30,000-person conference or a 50-person demo, keep the following five strategies in mind.

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What Every Brand Should Know About Personalizing Their Products

How personal should technology really be?

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5 Media Event Planning Tips You Can’t Live Without

Say you’re manning the press room on the first day of a huge client conference, and five executive briefings are about to begin. Several reporters have gathered around you with questions about the day’s announcements and requests for power cords. Your phone is ringing and the walkie-talkie just went off. Are you ready for this? […]

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Data Breaches: 3 Steps to Take Today

Data breaches may not be rare, but they’re still among the most serious reputational threats facing companies today. Advance preparation and disciplined execution are critical to a successful response.

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5 Tips to Transform Into a Brand Publisher

You’re right. Brands have been publishing content for years. But we’ve definitely hit a new phase. Healthy marketing budgets have returned, and brands have finally evolved beyond thinking that their interaction with customers has to be limited to social media, e-newsletters or customer service calls. They’ve realized that keyword analysis, competitive positioning and content insights […]

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The Bill & Melinda Gates Foundation: Level One Project

Financial inclusion does more than benefit those who lead quite active financial lives but who transact almost exclusively in a cash-based, informal economy. In fact, it benefits everyone, from banks to governments to society in general.

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5 Key Components You Need to Nail Your Content Strategy

We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]

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