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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 1

Whether it happens suddenly or gradually, any PR crisis can be a trying time for your organization. But when you add the always-on, anonymous nature of social media, it can quickly morph into a rapid-fire war on your brand.   For the first in our two-part interview with Weber Shandwick Executive Vice President David Krejci, […]

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Convergence Ahead: The Integration of Communications and Marketing

It is a complex time for communications and marketing professionals, marked by an explosion of influencers, a voracious demand for content, one-a-day crises, the consolidation of media outlets and rapidly expanding social media technologies. Although marketing departments have traditionally been responsible for the customer and communications departments responsible for other stakeholders such as media, government […]

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5 Reasons Why You Shouldn’t Automate Your PR Strategy

Earlier this year, Tom Foremski boldly stated that PR could be automated. His reasoning? PR hasn’t changed in the modern world – it’s still a hand-crafted business. I strongly disagree. There are many useful PR tools (like PR Newswire, Appinions and Outbrain) that we often use to help support programs for our clients here at […]

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PR Interns: What’s Your Story? Defining Your Personal Brand in 4 Steps

From teaching in Tokyo to working in broadcasting in New York to a public relations internship in Seattle, my professional experience has largely been a result of good, old-fashioned networking. But probably not the kind of networking you’re thinking about. While professional connections are important, I’ve found that leveraging my personal network has been surprisingly […]

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