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Our Top Posts of 2013

It’s been an extremely memorable year for us here at Weber Shandwick Seattle. We said congrats to our former GM, Tim Fry, for his promotion, and welcomed our new GM, Michelle Maggs. We said hello to many new superstar teammates including Robyn Mitchell, Jon Yang and Jonah-Kai Hancock to name a few. We introduced a brand new way […]

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3 Things B2B Brands Need to Know to Reach Their Audience

Ever try to read something for work, only to find yourself starting over again and again? You know what the words mean, but the way they’re strung together it’s like your mind is eating dry saltine crackers with nothing to wash it down. In the end it’s just mush. Corporate PR, especially the business-to-business (B2B) […]

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Why Content Marketing is Like the Hunger Games

Content marketing is all about communicating with an audience by creating valuable and relevant content. Its purpose is not to overtly sell anything, but to help customers become more intelligent buyers. With every company trying to create their own content marketing campaign, the fight for survival is relentless. Captivating audiences is harder than ever because […]

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The Give Effect: Inspiring Acts of Kindness Big and Small

As a professional communicator on the Weber Shandwick Seattle Health and Social Impact Team, I think the deepest form of communication to create impact is experiential. When we experience something, we learn and take action at a different level. So, during this season of giving, I decided to give back through a simple and inspiring […]

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We Talk Global PR (and a Bit of Fashion) with Kate Steele, Senior Director, Global CRL at Weber Shandwick

We recently had the opportunity to catch up with Kate Steele, senior director, global CRL for Weber Shandwick Technology. Kate leads our global Microsoft practice and has a deep understanding of how to manage PR campaigns across global accounts (she touches more than 60 markets either directly or indirectly!). During her visit to the Seattle office, […]

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Volunteer Spotlight: Treehouse and a Carousel of Giving

Weber Shandwick Seattle helps incredible pro bono client Treehouse support thousands of children in foster care throughout the year. But the holidays are especially important for giving back to the community. That’s why 11 of our teammates spent a day this week volunteering at the PANDORA Jewelry Holiday Carousel (presented by KING 5), where all donations […]

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Preparing for a Crisis: 6 Tasks to Check Off Now

Experiencing a crisis is unavoidable. The magnitude of it, however, is variable.  Luckily, there is no need to panic! Here’s a checklist of six tasks you should be doing now to prepare for the worst.  Dust off the crisis plan. Revise it. Assess your current plan and make revisions as necessary. Note opportunities where you need […]

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Exploring the World of Influential Igers

2013 has been an aggressive year of Instagram exploration for many brands and 2014 looks to be even bigger. This year, the platform introduced their first attempt at ad integration and have now initiated segmented content sharing through Instagram Direct. While brands will move quick to navigate these new features and push back on the […]

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Happy Holidays

Because We Love You

As 2013 comes to an end, we wanted to take this opportunity to thank everyone who allows us to do what we love to do every day. That goes for all of our clients, as well as our community of partners, vendors, family and friends.  [youtube id=”aQ1HG1QDhl4″]  It’s been quite a year at Weber Shandwick. […]

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