Last week, our Social Impact team was passing around the Rainforest Alliance’s award-winning Follow the Frog video as a source of quick inspiration. We could get tactical here and breakdown all the nitty gritty details about why this video was a grand success, but it boils down to one key attribute – fantastic storytelling.

In our cluttered YouTube world, thousands of really bad brand videos are uploaded on a daily basis. This is one of the standouts that makes you appreciate great creativity, brand integration and flawless execution from a fantastic nonprofit. Get inspired. 

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