Apple dominated this week’s headlines with their Sept. 12 media event that announced the iPhone 5 and upgrades to the iPod, iOS, and iTunes. However Google, Firefox, Toys R Us and Nintendo squeezed into the spotlight with new product updates and releases of their own. HP and GoDaddy also captured media attention due to corporate challenges.

10. Toys R Us Introduces New Tablet for Kids
Toys R Us is introducing a kid-friendly, lower-priced tablet just in time for the holiday buying season. The new tablet, Tabeo, is complete with a 7-inch touchscreen and 50 preinstalled apps selected for children. Tabeo retails for $149.99 and will be released on Oct. 21 with pre-orders now available online at toysrus.com.

9. HP Increases Layoffs
Hewlett-Packard Company (HP) has been struggling to improve performance and has begun layoffs in an effort to turn the company around. HP will lay off 29,000 people within the next two years, instead of the 26,000 it originally announced.  Will Meg Whitman be able to pull off a turnaround?

8. Go Daddy Outage Not Hacker Related
GoDaddy.com experienced a four hour Web hosting outage that impacted thousands of websites on Monday. During the outage, a Twitter account, “Anonymous”, claimed to be the cause of the outage. GoDaddy confirmed that the outage was caused by “a series of internal network events that corrupted router data tables.” GoDaddy is giving a one month credit to all customers as a token of their apology.

7. Millions Of Households Opt for Netflix, Apple TV Instead of Cable
Nielsen reports show that the nature of TV service is slowly changing. The number of U.S. homes that don’t subscribe to traditional television is increasing, but that does not mean they don’t have TVs. The market research firm is reporting that three-quarters of an estimated 5 million homes that don’t get TV still have televisions and are satisfied by using Netflix or Apple TV instead of cable.

6. Mobile App Market to Almost Double This Year
Smartphone users worldwide will download more than 45 billion apps this year, nearly twice the number of apps that were downloaded in 2011. According to new data from the research group, Gartner, this is a clear sign of just how quickly the demand for apps is growing.

5. Firefox Increases Browsing Speed with New IonMonkey Technology
To compete with Chrome and Safari browsers, Firefox is beefing up its technology by introducing IonMonkey. IonMonkey increases the speed of JavaScript by adding a third step which allows Mozilla to modify and add new optimization algorithms to the engine and see how they work without modifying the other components.

4. Nintendo Reveals Wii U Launch Date, Price
It is Nintendo’s turn to release what they have in store for the holiday season. Nintendo hosted a press event on Thursday to announce the release of Wii U, their next generation gaming system. Wii U will be available on Sunday, November 18 in a basic bundle for $299.99 and the premium for $349.99.

3. Google Sponsors 4,000 Free Wi-Fi Hotspots with Boingo
Users of Android powered devices and both Windows and Mac laptops can now receive free internet access at 4,000 Boingo hotspots around the country this September. The new hotspots will be available at 15 airports as well as hotels, shopping malls, cafes, recreational areas, and certain Manhattan subway stations. Google Play is the first to take apart in Boingo’s newly expanded Wi-Fi sponsorship network.

2. Zuckerberg Admits to Missteps
Mark Zuckerberg made his first appearance since the company’s stock went public in a half-hour onstage interview at the TechCrunch Disrupt conference on Tuesday. Zuckerberg discussed the “disappointing” stock value, future search features, Facebook’s big mistake using HTML5, and the fact that there are no hopes of a Facebook phone. Within hours of Zuckerberg’s interview, Facebook’s stock increased by 4%.

1. Apple Releases New iPhone 5
On Wednesday, Apple released the iPhone 5 in addition to updated earphones, iPod Touch, and iTunes software. The iPhone 5 is a sleeker, thinner iPhone with increased battery life, a 4G -LTE network connectivity, improved camera, smaller dock connector and a faster processor with a new A6 chip. The iPod 5 is now available for pre-order starting at $199.  Along with the iPhone 5 release, Apple announced new updates to the classic iPod and the new iTunes 11.

Disclosure: Boingo is a Weber Shandwick client.

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