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1st Take with Jill Murphy: Adventures in New Business

Technology. Healthcare. Consumer Marketing. Branding. Video Production. Social Community Management. Media Relations. This list only scratches the surface of the capabilities within Weber Shandwick, and if there’s one thing we love, it’s sharing them with potential clients and discovering which mix of services will help them reach their communication and business goals. In this edition […]

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Trending Tech: Disappointing Quarterly Results, Layoffs & Apple-Samsung Patent Trial

It’s been a disappointing week as tech companies post quarterly results missing analysts’ estimates: Apple’s earnings fell short of expectations as iPhone sales slowed in advance of iPhone 5. Zynga blamed Facebook for its losses while Facebook surprised Wall Street with its growth in revenue. In other news, the biggest patent trial between Samsung and […]

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Now 75 Percent of the World Can Go Mobile

We’ve hit a huge mobile milestone this week. According to World Bank Report, 75 percent of the world has access to a mobile phone. That’s 3 in 4 people – including children, seniors, the wealthy and the impoverished. And that’s up an astounding 600 percent from 12 years ago. We’ve clearly made incredible progress during […]

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1st Take with Dave Reddy: Perfecting the Pitch

Last week, Dave Reddy, Weber Shandwick senior vice president and media director, asked a room full of Weber Shandwick staffers this question: “Who is your biggest client?” Each person responded by giving a brief description of their biggest account.  Once everyone finished sharing, Dave turned to the group and responded, “Wrong. Your biggest client is the […]

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Trending Tech: FORTUNE Brainstorm Tech 2012 Special Edition

Fortune Brainstorm Tech 2012 was an immense success as the world’s top technology and media leaders, entrepreneurs, innovators and visionaries explored trends impacting the future of business. They outlined company visions, debated the state of technology and discussed the importance of women in media. Facebook’s IPO and Marissa Mayer’s appointment as the new CEO of […]

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Overdue Ability to Save the Web a “Historical Accident”

We save. Simple as that. Whether it’s old birthday cards, photos, important emails or research for an upcoming project, trip or major life purchase, we always save. It’s an innate reaction – almost a necessity – for us to remain afloat and informed in this “big data” age of rapidly moving digital content. In fact, […]

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No, Real PR Is Not Like Samantha Jones’ PR

I’ll admit it. My first impression of a public relations professional came from watching Samantha Jones from Sex and the City. PR seemed like it was all about attending star-studded events, dining at the hottest and newest restaurants and going to the most glamorous parties. It made me think, “Wow, being a publicist certainly seems like all fun and no work!” (And honestly, that lifestyle does not appeal to me.)

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Gamification: The Next Big Thing

Our resident gaming expert, Wade Rockett, participated in a panel discussing gamification sponsored by Washington Technology Industry Association (WTIA) last week. Fellow panelists included Scott Dodson of Bobber Interactive and Jeff Malek of BigDoor, and the discussion was moderated by Kraig Baker of Davis Wright Tremaine. If you’re not familiar with the term, gamification is the […]

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Simplicity and Creativity: Ingredients to a Great Video

One of the best things about working at Weber Shandwick Seattle is having leading, cross-discipline specialists sitting no more than a few paces away from your desk. Paul Kiely is one of those specialists. Over the years, he’s received countless awards and spends his days drumming up some of the best client videos you’ll ever […]

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