Today marks the third annual celebration of Community Manager Appreciation Day (#CMAD) –  a grassroots initiative started by Jeremiah Owyang that celebrates the work of community managers at leading brands, agencies and consultancies.

Festivities are taking place in all Weber Shandwick offices around our global network, from panel discussions to guest speakers, interactive trainings to best practice presentations.

Why? That’s easy: to salute the talented and dedicated communications practitioners that manage more than 100 social communities on behalf of our clients.

From airplanes and automobiles, candy to pet food, mobile devices to hair care products, our community managers get deeply invested in the happiness of our clients’ communities. These members of our organization write creatively, fend off troublemakers, field questions, and spark compelling conversations; and serve as a consumer face for the many top brands we’re privileged to call our clients.

Today, on Community Manager Appreciation Day, Weber Shandwick toasts our amazing communicators and we thank them for their dedication, service, and good humor through inevitable challenges.

Be sure to check out the following two posts from Weber Shandwick Seattle’s own Wade Rockett and Justin Tsang who have provided their own insights around CMAD.

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