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Last week, Mashable, the United Nations Foundation and 92nd Street Y teamed up to host the 2nd annual Social Good Summit, held during UN Week where global leaders converge to debate the most pressing issues of the day.

The Social Good Summit capitalizes on this global energy, asking global leaders in government, new and traditional media, non-profits, foundations and participants around the world to discuss how technology and new media can contribute to solving our world’s greatest problems. This event brings the power of change back into the hands of everyday citizens, asking the public to engage and contribute to solving problems that cannot be solved with yearly closed door meetings.

To engage the public, the summit streamed their discussions live and used town hall events on Facebook to crowdsource questions for the speakers. Two events caught my eye. The first was a Malaria Town Hall sponsored by Nothing But Nets where Randi Zuckerberg moderated a conversation with Mandy Moore and Derrick Ashong. Moore and Ashong shared the messages that malaria is a serious issue (more people die from malaria than AIDS), the malaria is treatable (bed nets are a cheap option) and that awareness needs to be raised about the magnitude of the problem. How can awareness be raised? Both participants argued for the use of social media in generating a passionate following of supporters and advocates for the cause.

In another use of social media for social change, the Million Mom’s Challenge launched a FarmVille-esqe game aimed at educating the public about maternal health. The game takes users through mini games that solve maternal health problems, and at the end the game highlights organizations working in the space. According to the reporting Mashable article, they have already raised $17,000 through the game (after only three days!) – showing a dynamic way that social impact organizations can use new media and game technologies to build fundraising efforts.

Missed all of the live coverage? Below are some great recaps and video archives that highlight key takeaways from the event.

  • Mashable posted recaps from Day 1, Day 2, and Day 3
  • The UN Foundation’s YouTube channel archived video footage from the event
  • Weber Shandwick’s D.C. Social Impact team attended and blogged about the power of youth and technology, as well as their thoughts on this year’s tagline: “New Power. New Players. New Platforms.
  • You can follow the Twitter hashtag #socialgood. We took to our measurement tools, and found that as of Sept. 26, this hashtag generated over 31,000 mentions, and it’s still trending post-summit.

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