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Global Health Scene in Seattle: Malaria Gene Knockouts, Mojitos against Mosquitoes

When it comes to malaria, a disease that kills one child every 45 seconds, our city is buzzing with ideas as thick as the swarm of mosquitoes inside our local insectary. Located in the nonprofit research organization, Seattle BioMed, the insectary supplies mosquitoes for work on a new malaria vaccine. Biologists cut out the insects’ […]

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From Intern to Account Director – Reflections on a PR Journey

Flashback 10+ years as I approached my last quarter in college and I was determined to secure an agency internship that could possibly lead to a long-term position. My international interest and desire to try agency life after working in the corporate and non-profit environments was the last puzzle piece to deciding the path I wanted to take to kick-start my career, and was what led me to Weber Shandwick. Admittedly, if someone asked me then where I would be in 10 years, I probably would have said “working in international PR, and hopefully for Weber Shandwick, but wherever opportunities take me.” I took advantage of the three-month internship to learn as much as I could, demonstrate my skills and capabilities and get to know people in the office or across the agency, when given a chance.

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Wifi code at Casual Connect is l33tl33t

Casual Games, Serious Business at Casual Connect 2011

While waiting for a panel discussion to start at this year’s Casual Connect Seattle casual games conference, an attendee told me that he was returning to the games business after a year and a half away. “The industry has changed so much in that time,” he said. “Everyone is talking about monetization.” There is indeed […]

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5 Tips to Socially Scale Your Health Care Organization

“Just go ask the social media person” is still a phrase too commonly uttered up and down the halls of health care organizations. It’s also a phrase that will hopefully soon diminish in the near future. Three years ago, mainstream adoption of social media as a valuable PR/marketing asset caused health care organizations to recognize […]

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Tablet Technology Continues to Lead Broad Digital Adoption

Recently, I read about what seems to be the most solid commitment on the “paperless path.” South Korea announced plans to convert all paper textbooks to a digital format made available to students through school-issued tablets by 2015. By no means a small-scale project, the education ministry announced that this $2 billion project will help […]

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Innovative Approach to Science Education Wins Golden Apple Award

“If you do what you’ve always done, you will get what you always got.” Einstein’s famous statement, repeated by Andrew Schwebke of Tacoma Public Schools, neatly summarizes the philosophy of the Center for Inquiry Science, a part of the Institute for Systems Biology in Seattle. On July 13, 2011, members of the Institute, teachers and […]

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9 AP Style Rules Every PR Intern Should Know

The one and only college class I ever got a “C” in was AP Style Writing. I remember how my professor would copy each of our weekly news stories onto transparency sheets, projecting the mess of red lines, question marks and “Boring!” comments for the whole class to see. He’d walk through all the flaws, each mistake dropping our grade by ten percent. It truly was painful to watch your “B” go to a “D” in a matter of a missed hyphen, uppercased title and abbreviated five-letter state, especially in front of your friends you just tailgated with the weekend prior.

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The Smartphone Market: The Impact of Android During the Next Five Years

If you’re like me, shopping for a new cell phone is downright overwhelming. Every time I walk into my wireless store, I find dozens of new smartphones that all look the same and cost more than I hoped to spend. The sales guy starts talking about operating systems, downloading “apps,” and user interface-this and 4G-that. […]

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How NOT to Write a Cover Letter for a PR Internship – 9 Tips

Personally, I hate writing cover letters. You probably do too.

It’s obnoxious to have to dump your personality on a page and find the right balance between individuality and professionalism. Well, get over it. Hating things generally doesn’t make them go away, as evidenced by Carrot Top (and prop comics in general), the Freshman 15 and lines at the DMV.

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