Call him a pen master. Call him a writing guru. Call him a content king.

Or, just call him Brian Clark (aka copyblogger). Self-described as a serial entrepreneur and a recovering attorney, Brian “empowers online writers and content producers to command attention, create engagement, and influence people.”

In short, Brian runs a blog that everyone in the public relations industry should read. I’ve personally been subscribed to Brian’s blog for the past three years. Hands down, if there is one blog I make sure I read carefully, this is it. Anytime I do a presentation, conduct a digital training or respond to a coworker looking for a good professional read – I typically start with Copyblogger as a preferred recommendation.

Why is Copyblogger #1 on my read list?

When it comes down to it, writing is a core universal skill that every PR professional must master.

Repeat – must master.

Whether your focus is media relations, measurement, digital strategy, crisis communications, video production, you name it – writing is consistently a fundamental pillar that supports public relations work. Let’s break it down a step further.

In PR world, we’re not just writing. We’re writing all the time. Furthermore, we’re not writing college style term papers. Instead, we’re writing creative content chucks, sizzling snippets of online content, action-oriented emails and data-rich reports. Think about it…

How many client reports do you owe this month?
How many strategy documents/briefs/presentations/meeting agendas/measurement & analytics reports?
How many emails will you write today? 50? 80? 150?
How many of those emails are getting you the information you need in return? Are you truly thinking through how you write and carefully format those emails?

Face the fact that we write A LOT.

But, it doesn’t stop there. Let’s look at the bigger picture.

Good writers make good storytellers. Good storytellers make good marketers. And, given the current state of our industry where PR, journalism and marketing continue to converge, writing remains an essential skill that will help you stand out from the crowd.

If you can write well, you can generate compelling plans, compelling content to execute those plans and compelling ways to describe how those plans and content worked in sync to drive actionable results.

It’s starts with a golden pen. Time to let Brian help turn your team’s writing skills from good to great.

Image courtesy of Cast a Line.

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