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1st Take with Laura Shulman: Food For Thought

We all love food! From cooking up your favorite meal at home, to sharing recipes with friends to finding that new healthy snack, food and nutrition are hot topics. Laura Shulman, Executive Vice President in the Weber Shandwick Chicago consumer/food and nutrition practice, highlights the key characteristics consumers care about when it comes to food […]

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Oscar Buzz 2011 – Top Nominees Face-Off!

It’s Oscar season, and I took to our measurement tools to see which nominees in the Best Picture, Best Actor and Best Actress categories are leading the online buzz (Twitter, blogs, forums and news) heading into this Sunday’s red carpet. But instead of laying out the stats in graphs or an infographic, I decided to […]

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Take a Peek Inside Weber Shandwick Seattle…

A story. It always starts with a story. I take pride in fostering a culture of storytellers. Day in and day out, our staff works to embed ourselves in the culture and mindset of our clients to not only meet but exceed goals and expectations. We’ve never been a “one off” project shop but rather […]

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Two Minutes with…Alex Vaught

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Enjoy! In your 4 years at Weber Shandwick, what types of accounts have you contributed to? In my time at Weber, I’ve worked on a variety of accounts, but primarily technology clients. I’ve also […]

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Twitter Bans UberTwitter, Twidroyd.

When I heard that Twitter had banned UberTwitter and Twidroyd for policy violations, my heart dropped. Since getting my Android phone a few months ago, Twidroyd has been my mobile Twitter client of choice. In my despair, I took to our Weber Shandwick tools to see if the Twitterverse shared my sentiment. Check out what […]

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Recap from Mobile World Congress

Mobile World Congress had record attendance this year – close to 60,000 – with a lot of energy around new innovations in the mobile industry. This show used to be all about new mobile phones. There are no doubt lots of new devices on display, but now it’s more about the various ways mobile technology […]

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Key Takeaways from "How to Measure Social Media: Your Brand's Influence"

On Tuesday, I had the pleasure of attending a social media measurement session led by VP InLine Analytics Margot Sinclair Savell (@margotsavell), one of my favorite Weber Shandwickians (yes, that’s a real term in Weber World). Speaking to a full house, she didn’t disappoint. Presented by the Puget Sound chapter of the Public Relations Society […]

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Storytelling Powered By You.

As the traditional media paradigm limps toward extinction, the debate continues on what exactly will replace it. It’s into this void that journalist/filmmaker/new media professor Hanson Hosein sees the potential for a storytelling uprising led by…you. Such was the thesis at Hanson’s inaugural talk for a five-part series on storytelling in the digital age. Presented […]

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Is Facebook Obsession Such a Bad Thing?

Last night, I finally had the opportunity to sit down and watch CNBC’s special, “The Facebook Obsession“. Host Lester Holt does a great job walking viewers through the origins, vision and overall societal impact of the world’s largest social networking site. Here are a few of my thoughts and takeaways: The Good Is Really Good. […]

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